GCLI

News Release

Graphic Communications Leadership Institute Visits Columbus, Ohio based Baesman Group

For Immediate Release: June 30, 2025

For more information, contact Joe Truncale or Mike Philie.

The Graphic Communications Leadership Institute (GCLI) held their Q2, 2025 workshop last month at host company Baesman Group’s Columbus and Hilliard, Ohio facilities.

Baesman Group is a privately held, fourth generation family owned and operated business providing high level marketing programs from strategy to execution.  As a highly focused, strategic marketing firm, Baesman enables brands to deliver personalized marketing strategies. They specialize in helping brands truly understand their customers and connect with them in meaningful ways through data-driven customer insights, marketing strategy, custom technology solutions, and personalized multichannel execution.

Their proven process helps clients accelerate customer engagement and boost customer loyalty by leveraging customer data and delivering personalized messages to the mailbox, inbox, and in-store.

GCLI members toured Baesman’s facilities and were treated to presentations from Baesman executives on their processes, and their approach to customer success.  Company CEO Rod Baesman shared their approach to values-based leadership as well as their proprietary Leadership Development Program, custom designed for Baesman team members. Afternoon workshop topics focused on Developing Individual Leadership Styles.

The Graphic Communications Leadership Institute (GCLI), a comprehensive three-year program for rising industry professionals, consists of four quarterly workshops, each one focusing on core elements of business management and organizational leadership.  The group meets at various locations including leading industry manufacturers/suppliers, and at some of the industry’s finest service providers.

Now in its fifth year, GCLI was founded by Mike Philie (The Philie Group) and Joe Truncale (Alexander Joseph & Associates).  Successfully launched in 2021, the Institute continues to grow as forward-looking organizations address the challenge of retaining talent by investing in the leadership development of their key people.

GCLI is a rigorous, cutting-edge leadership development program specifically designed to prepare the next generation of business leaders with a well-rounded foundation in leadership and managerial expertise while developing a valuable peer network.

GCLI admissions are on a rolling basis, allowing participants to enroll in time for the next session.

To learn more about GCLI and to find out whether it’s right for you and your organization, visit gcleadershipinstitute.com.

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